Hi, I'm Antony Deroshan

Antony Deroshan focuses on optimizing content for retrieval and ranking within large language model ecosystems. His work involves understanding how LLMs process, embed, and retrieve information to improve brand visibility across conversational AI platforms and generative search engines.

Through research into LLM architectures, embedding models, and retrieval mechanisms, he helps businesses optimize for:

• Retrieval-Augmented Generation (RAG) optimization for improved source attribution
• Embedding model alignment to enhance semantic relevance in LLM responses
• Vector database strategies for better content retrieval in AI systems
• Context window optimization for maximum information density
• Token efficiency and prompt engineering for LLM visibility
• Multi-model optimization across transformer architectures and AI platforms

Understanding GEO in the LLM Context Just as Google revolutionized search with PageRank, each LLM provider employs proprietary filtering algorithms and reranking systems to determine which sources are trusted and retrieved. Generative Engine Optimization requires understanding not just how LLMs retrieve information, but how they evaluate source credibility, apply trust signals, and filter content through their unique ranking mechanisms.

By studying each provider's retrieval architecture, trust scoring systems, and reranking algorithms, the secret sauce that determines what gets surfaced in AI responses, he develops optimization strategies that align with how these systems actually evaluate and prioritize content. This deep understanding of filtering mechanisms and trust signals is what separates effective GEO from generic content optimization.